Design Experience Across Brand, Web & UX
I’m a Senior Designer with 7+ years of experience across agency, in-house, and freelance roles. I lead UI/UX, brand, and digital initiatives from discovery through delivery, translating user needs, business objectives, and technical requirements into thoughtful, scalable solutions.
My experience spans growing businesses and Fortune 500 organizations, with a particular focus on navigating complex design challenges across B2B, healthcare, and technology.
Years of design experience across multi-faceted teams
Clients across a range of diverse industries and operational levels
Years of combined experience at two of Atlanta's leading agencies
Work History
Experience across agency, in-house, and freelance roles, shaping a well-rounded approach to design.
Mr. White Creative
- Lead end-to-end design across web, brand, and campaign initiatives for B2B and healthcare clients, shaping strategic direction and translating complex business goals into scalable, conversion-driven experiences
- Design and implement component-based systems in Figma and Webflow to support flexible builds, improve team efficiency, and enable long-term scalability across projects
- Translate highly technical concepts, especially in MedTech and cybersecurity, into clear, credible user experiences that balance usability, compliance, and visual impact
- Led visual and UX design across a portfolio of enterprise and growth-stage clients, supporting brand consistency and campaign performance across digital touchpoints
- Executed across the full creative lifecycle, turning research and strategic inputs into thoughtful, production-ready design solutions
- Collaborated cross-functionally and with external partners to deliver high-quality assets across web, campaigns, and large-scale photo and video productions
BizLibrary
- Promoted from junior to lead within two years, reflecting strong performance and expanded ownership across UX, brand, and campaign design
- Co-led the end-to-end redesign of the BizLibrary website, improving UX and contributing to increased traffic and conversion rates through user research and iterative testing
- Drove campaign and creative strategy across digital channels, streamlining workflows, ensuring brand consistency, and optimizing performance through A/B testing
- Led visual and UX design initiatives across web and campaign work, supporting brand consistency and improving performance across key marketing channels
- Contributed to the website redesign through wireframing, UI design, and iterative testing, helping refine user flows and elevate overall usability
- Collaborated cross-functionally with marketing and product teams to translate business goals into effective, on-brand creative solutions
- Supported the execution of digital and brand assets across web, email, and campaign initiatives, ensuring consistency with established brand standards
- Assisted in UX and visual design work for marketing initiatives, contributing to layouts, asset production, and design refinements
- Partnered with senior designers and stakeholders to iterate quickly, incorporate feedback, and deliver high-quality work in a fast-paced environment
Sagepath Reply
- Partnered with cross-functional agency teams to deliver web and print design solutions for high-profile clients including Dunkin’, SouthState Bank, and Georgia Power, supporting brand consistency across digital and physical touchpoints
- Contributed to UX and UI design initiatives, assisting in the creation of wireframes, visual designs, and user interface components for client-facing digital experiences
- Adapted quickly to a fast-paced agency environment, balancing multiple client projects, incorporating feedback, and meeting tight deadlines without compromising quality
- Supported the execution of integrated campaigns and marketing materials, gaining early experience working across both brand and product-focused design work
Keller Williams
- Led the redesign of The Davenport Group website, with a focus on SEO optimization and user experience
- Partnered with real estate agents and teams to develop cohesive brand identities, marketing strategies, and high-impact visual assets across print and digital channels
- Designed and produced a wide range of materials including property listings, brochures, social media graphics, email campaigns, and signage to support lead generation and property promotion
Education
- Bachelor of Science in Graphic Arts and Imaging Technology + Public Relations
- 2X NCAA Division 1 Scholar Athlete
- Completed an accredited Digital Marketing Certification from the University of Illinois Urbana-Champaign, strengthening my ability to connect design decisions to business impact. Built expertise in audience targeting, campaign strategy, and performance analytics, reinforcing a data-informed approach to UX, messaging, and conversion optimization.
Certifications
- Credential ID: 5XX85U3KWUP8
- 6 month, 8-course series
- Built practical expertise in user-centered design, UX research, wireframing, prototyping, usability testing, accessibility, and iterative design through end-to-end UX projects.
- Credential ID: RBOY4JQR19IV
- Developed practical expertise in AI-assisted research, analysis, communication, responsible AI use, and building custom workplace applications through prompt-driven development.
Beyond the résumé.
Job titles and responsibilities only tell part of the story. My case studies offer a closer look at how I approach real design challenges, from research and problem-solving to building thoughtful systems and digital experiences.
A few things you might be wondering...
Common questions about my process, timeline, and approach to design work.
I work across web, product, and marketing design across a diverse range of industries, often supporting internal teams like marketing and sales. My work focuses on simplifying messaging, improving usability, and building systems that scale across teams and use cases.
My process adapts to each project, but typically starts with discovery through stakeholder conversations, audits, and research to better understand the problem and define objectives.From there, I move into information architecture, user journeys, wireframes, and visual design, developing reusable systems and components along the way. I incorporate feedback throughout the process and remain involved through design QA to help ensure the final experience aligns with the original intent.
My strengths lie in translating complex information into intuitive experiences, connecting creative decisions to broader business objectives, and building design systems that support long-term scalability.
I’m comfortable moving between big-picture thinking and detailed execution, which is especially valuable on lean teams where designers often wear multiple hats. My experience across agency, in-house, and freelance environments has also given me a strong understanding of how design supports different business functions.
I do my best work on collaborative, cross-functional teams where I have the opportunity to contribute from discovery through execution. I value autonomy, open communication, and environments that encourage curiosity, creative problem-solving, and thoughtful design decisions.
I believe strong collaboration starts with clear communication and early alignment. I work closely with developers, strategists, clients, and other stakeholders to establish shared goals, understand technical constraints, and ensure design decisions support both user needs and business objectives.
Throughout the process, I prioritize organized Figma files, reusable components, and clear documentation to support efficient handoffs. During implementation, I stay involved through design QA, helping clarify design intent, address inconsistencies, and work through practical solutions with the development team.
I’ve worked across a range of industries, each with its own needs, constraints, and audiences, including IT, cybersecurity, real estate, healthcare, SaaS, food and beverage, fitness, and internet service providers, among others.
Ready to talk?
Let's discuss your project and what you're trying to build.