Megan McGuiness

I work across web, product, and marketing design across a diverse range of industries, often supporting internal teams like marketing and sales. My work focuses on simplifying messaging, improving usability, and building systems that scale across teams and use cases.

My process is flexible, but it typically follows a clear structure: understand, align, execute, and refine. I start by getting a deep understanding of the problem, the users, and the business goals. From there, I work closely with stakeholders to align on priorities and define a clear direction. As I move into design, I focus on creating thoughtful, scalable solutions, whether that’s defining structure, building systems, or refining interactions. Throughout the process, I gather feedback early and often to ensure the work is moving in the right direction. The goal is always the same: create clear, effective solutions that perform in the real world.

I’m comfortable shaping strategy and executing against it, ensuring the work performs in practice, not just in theory. I balance conceptual thinking with hands-on production, which is especially valuable on lean teams where multiple hats are required. Having worked in-house, agency, and freelance across cross-functional teams, I bring a well-rounded understanding of how design supports broader business functions, from marketing to sales to revenue operations. I’m also comfortable across web, print, and design systems, and place a strong emphasis on process, documentation, and organization to keep work aligned and scalable.

I’m drawn to roles where I can contribute across both strategy and execution, working alongside cross-functional teams to solve meaningful problems. I value environments that prioritize thoughtful design, creativity, and long-term impact over quick, one-off solutions.

I approach complex problems by breaking them down into smaller, more manageable parts, which is fundamentally the basis of building a design system. I start by understanding user needs, business goals, and constraints, then work with stakeholders to align on priorities. From there, I focus on simplifying the experience and building solutions that are intuitive and scalable, using feedback and iteration to ensure the work performs in practice.

I’ve worked across a range of industries, each with its own needs, constraints, and audiences, including IT, cybersecurity, real estate, healthcare, SaaS, food and beverage, fitness, and internet service providers, among others.