Sustaining Consistency Across a Global Healthcare Company
Social Assets
Marketing Collateral
Tradeshow Assets
Clinician Resources
Sales Enablement
Training Decks
Complexity, Scale, and Alignment Across Teams
An extensive clinical product portfolio and ongoing production needs required coordinated design across teams, channels, and regulatory requirements.
Highly Technical Product Portfolio
Complex clinical science needed to be understandable and relevant to each audience.
Compliant Clinical Messaging
Materials needed to meet regulatory requirements while serving marketing, sales, and clinical education.
Ongoing High-volume Production
High volumes of digital and print work required an efficient, repeatable production approach.
Brand Consistency Across Teams
Multiple teams and regions needed to apply the established brand consistently.
Establishing a Shared System and Visual Language
We developed repeatable campaign and collateral frameworks within the existing brand, connecting product messaging and visual design across channels.
Key Design Decisions
Four design priorities guide the work: product recognition, visual depth, reusable layouts, and clear clinical communication.
Product Differentiation through Design
Subtle color distinctions, 3D renders, and pill-based graphics highlight product features and distinguish product lines.
Elevating the Existing Visual Language
Dark gradients and layered depth extend the existing visual language while retaining its clinical tone.
Development of Repeatable Frameworks
Reusable layouts support recurring campaign, sales, and educational needs.
Translating Complexity into Clarity
Clear information hierarchy makes clinical content easier to follow while retaining technical detail.
Stronger Alignment, Smoother Execution
The partnership supports a coordinated body of campaign, sales, and educational materials. Shared frameworks give teams a consistent foundation for ongoing production across products and channels.
of a 2026 Silver Davey Award for Design & Print Collateral Brochure
Assets delivered annually across campaigns, sales, and clinical education
Products supported within a unified design system
Dive Deeper on Behance
Check out Behance for extended case studies, experiments, and supporting work.
| Final Takeaway
A global brand is defined not just by how it's designed, but by how consistently it's applied. Establishing clear systems and shared standards enables Mölnlycke to scale its brand across teams, products, and touchpoints without sacrificing cohesion, credibility, or clarity.
For another example of design systems in a healthcare setting, explore the Huxley Medical case study.
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