Elevating Breadcrumb Cybersecurity for Enterprise Growth
Selected Work Samples
A closer look at how Breadcrumb’s visual identity comes to life across web, print, and branded materials, creating a consistent presence at every touchpoint.
A Brand Ready for Its Next Chapter
As the company expanded, the website had become increasingly difficult to navigate. Services had grown organically, industry expertise wasn't clearly communicated, and valuable thought leadership was buried within the site. An outdated visual identity failed to inspire confidence with enterprise buyers, while technical limitations prevented search engines from properly indexing content, limiting the site's visibility.
Migration of a Content Heavy Website
The existing website contained a large volume of legacy content, making it challenging to simplify the experience without disrupting SEO performance.
Supporting Multiple Stakeholder Priorities
The redesign required balancing differing priorities and feedback from Breadcrumb leadership and the holding company while maintaining a cohesive vision.
Substantial Scope with Limited Resources
The project encompassed a complete website redesign, UX strategy, and implementation, all within an accelerated timeline and as a solo designer.
Balancing Equity with Modernization
The challenge was to modernize the digital experience without sacrificing the brand recognition and trust that Breadcrumb had already established.
Aligning Business Goals with User Needs
A strategy-first redesign that aligned business goals with user needs through improved information architecture, scalable systems, and an elevated visual identity to drive credibility and conversions.
Designing for Trust and Credibility
The visual language was designed to build trust through a refined dark palette, subtle gradients, and abstract imagery that avoids common cybersecurity clichés. The result is a more sophisticated, flexible system that supports diverse content while reinforcing credibility.
Building for Future Expansion
A reusable design system built in Figma and Relume translated seamlessly into Webflow, creating consistency across 26 pages and CMS-driven content while streamlining development. Scalable location templates expanded SEO opportunities and supported national growth.
SEO-Driven Growth Strategy
Scalable location templates and an improved site architecture strengthened search visibility and established a foundation for Breadcrumb's long-term national expansion.
Rebuilding the Information Architecture
The information architecture was reorganized around user intent, making key services, industries, and resources easier to find while helping visitors quickly understand Breadcrumb's offerings.
A Modern Platform for Enterprise Growth
The redesigned website successfully repositioned Breadcrumb Cybersecurity as a more credible enterprise provider while creating a scalable foundation for continued growth.
- Immediate increase in website conversions following launch
- Improved search visibility after resolving indexing issues that prevented the previous website from being properly crawled
- A streamlined information architecture that clearly surfaced the core services and industry verticals
- A reusable component system that improved consistency and made future expansion significantly more efficient
- SEO-focused location templates supporting the company's long-term national growth strategy
Scalable Content Management
A scalable CMS architecture and reusable component system were designed to simplify site management for the client. With a lean internal team and limited resources, the experience prioritized intuitive content editing, consistency, and the ability to expand the site without ongoing design or development support.
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